Richard Mitnick asserts that someone new to jazz must put in disciplined effort in order to enjoy the music. Peter Hum at jazzblog.ca counterblogs with the argument that "jazz need not be old, need not be approached with a scholar's devotion, need not be overly serious."
I tend to agree with Hum, especially when the conversation turns to attracting jazz newcomers. On the other hand, the discoveries of virtually all of my favorite recordings were accompanied by initial dislike or confusion. The requisite effort was always something that appealed to me, but I can understand that not everyone wants to put in time and energy in order to find good music.
The Jazz Now lists, including my own list of suggestions, generally include fun music that tempers its accessibility with somewhat of a challenge. I think most jazz musicians and fans would agree that the challenge is part of what makes jazz so exciting. Maybe simply hearing and enjoying the music really isn't enough to really appreciate it. As Stravinsky (who was reportedly a jazz fan himself, and who wrote several pieces based on ragtime) said, "A duck hears also."
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